September 2011 - Keith Allison Online Portfolio

New Site for Spotlight Dance Works

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New Site for
The previous version of the Spotlight Dance Works site was a nice design and served the purpose of delivering information to users. However, there was no analytical tracking, no historical data on usage. I created a new design for the site, set it up on WordPress so that changes could be made quickly by the studio owner, as well as hooking it up to Google Analytics so we would know which pages to focus our attention on. An image slider was added to each page so that potential students could get a glimpse of company and recreational groups and costumes. Changes to the slider are simple through an admin interface and can easily be changed out from one dance season to another. Check out the site at