HardCore Mini Choppers was a forum that I started in 2006. I was building mini choppers (custom mini bikes) as a hobby and looked online for information that could help me. There was already a forum for mini chopper builders but I thought I could do better. I used PHPbb and designed a custom theme. I did all the marketing and research, SEO and advertising. After a few months, HardCore Mini Choppers had so much traffic that the original mini chopper site closed down and all the members came to my forum. In total, I had over 4000 members. Members clamored for merchandise so that they could show off their passion to friends. I started by printing (and selling), several hundred t-shirts, hoodies and decals. I saw the potential in this niche market and decided to create an e-zine around the topic. I created 7 months worth of the ‘zine, doing all the writing, layout, design, and advertising myself. In total, I sold just under 15,000 copies and self-published a beautiful limited edition book. that book sold about 2000 copies. At that point, the market was being flooded by chinese imports. Having gone through this same scenario before, I knew what to do and sold the HardCore Mini Choppers site, trademarks and all graphics to a long-time member of the site. In all, I ran the site for a little over 3 years.
- Corel Draw